Let’s start with question #1, what is SEO?
SEO is search engine optimization, also known as your ranking in a search engine, like Google, when someone searches your business type and location, such as “doctors offices in Austin”, “website design ATX”, “handyman near me”.
Anyone that has a website or business, wants that business to be found and at the top of the ranks. SEO is not easy and takes some time. With continual work on specific keywords, links, and other SEO tricks, your website/business can some day be at the top of those ranks and on the first page of Google.
Other factors that depend on your sites visibility to search engines are your sites speed and performance, informative content on your site, and outsider links to your site. In order to get your site to the top, it has to be producing better content and be giving more to the user experience than your competitors.
Why do you want to be continually working on your SEO?
The more you regularly update your site with efficient keywords and other SEO tricks, the more your site gets bumped up in the rankings until your eventually on the first page of google and more people find you.
It will blow your mind how much your business will grow by being on the first page of Google. Depending on the business field and the size of your city you live in this can be very easy or very difficult, but still possible. Either way, SEO takes a long time to do it’s work so it’s best to get going today!
Can I do SEO myself?
SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. There are a ton of guides on the internet that help you, it just takes time to learn. Combine this with a little practice and you are well on your way to mastering the craft.
Depending on your time commitment, your willingness to learn, and the complexity of your website and business category, you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. For example, we specialize in small business SEO growth versus a large corporation like Dell or Oracle.
In any case, it's good to know the basics and if you don’t have the time it’s best to hire someone (like us!).